I first met Rashika Powell in person a couple of years ago on a Yaad Trendz photoshoot. Her hair was processed at the time but now she sports her natural tresses with such fierceness and confidence. A Natural Icon Beauty in the true sense blessed with style and flair as unique as her personality.
Born in St. Ann, but now living in Kingston, Rashika is a product junkie and budding entrepreneur, and as she puts it, she has a tonne of Organic hair products at home just sitting there. Maybe that’s why the 24 years old Natural Icon Beauty has already started her own business called Rashibelle Naturals which offers All Natural skin and hair care products. She started this while pursuing a BSc Degree in Sociology at the University of the West Indies. When asked her vision in life, she replied “Like everyone else, I want to be successful. I want to own a business specialized in all natural skin and hair care solutions then expand to one that deals with our overall health and how to care for ourselves using just the things the earth provides. Ultimately, I want to do a Postgraduate Diploma in Arts and Cultural Enterprise Management. After my masters, I want to promote various cultural events that will highlight and educate persons about the Caribbean aesthetics.”
Her dreams are big and though getting there will require hardwork, Rashika knows how to have fun. In fact, I know Rashika loves to dance and she’s happiest while dancing but I wanted to know more about her personality and her ‘Natural trod’ so I asked her a few other questions:
NIB: Tell me about your personality.
Rashika: Oh Dear, it is so hard to describe my personality. I am somewhere between crazy and laid back; if that makes any sense. For the most part, I am Jovial, easy going, I love to talk and laugh and ensure that the people around me are well entertained. I do have my crazy, spontaneous moments at times also.
NIB: What’s your personal style?
Rashika: I love unconventional hairstyles and clothing. I like to be bold and unique with the things I wear and the way I style my hair. I also love all things Afrocentric and Vintage! I am obsessed with Tribal and African print clothing and items.
NIB: Why natural hair?
Rashika: I had a relaxer, I wore weaves and I can honestly say that those styles didn’t suit me the way my natural hair does, so six years ago I decided to wear my crown the way it grows. Also, I have become more Afrocentric over the years, thus wanting to be associated with any and everything that captures the true essence of my African roots.
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Love & Blessings,
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Photography: Nickii Photography
Lighting Director: @d.v.lux
Styling: Diedre McKenzie
Black & white clutch provided by: Yaad Trendz